11:09:34

  • • Branding • Typography • UX • Illustration • UI • Visual Design • Motion • Photography • Weird Online Person

Hey, I'm Switch Hart

Visuals Designer

Picture Drawer

Capital Letter Disliker

Terminally Online

Probable PNW Cryptid

  • Branding
  • •
  • Typography
  • •
  • UX
  • •
  • Illustration
  • •
  • UI
  • •
  • Visual Design
  • •
  • Motion
  • •
  • Photography
  • •
  • Weird Online Person
  • •

Hey, I'm
Switch Hart

Visuals Designer
Picture Drawer
Capital Letter Disliker
Terminally Online
Probable PNW Cryptid
deercross.ing Brand Identity '25
Yellow Flower

deercross.ing Brand Identity '25

Branding
Illustration
Print
Type
Web
Brand

Switch Hart

Objective

The much needed refresh of my own branding.

I love to explore identity—I’ve spent a long time figuring myself out—being able to choose how you present yourself is so much more valuable than folks give it credit. It’s why I’m a designer, It’s why I changed my name! Online spaces give everyone an opportunity to explore who they are, each site is a new place to figure yourself out.

Year

2025

Process

Locking down the domain deercross.ing has done a lot for steering the visual direction. A play off of my last name (a hart, if you’re unfamiliar) and a URL hack, I couldn’t love it more.

The overall aesthetic is rural highway meets information superhighway. Muted, natural tones contrasted by bright, colorful signage. A return to liminal spaces and digital artifacts. It’s a perfect cross section of my personal sensibilities.

Tools

Illustrator, Photoshop, Figma

Primary palette An easier-on-the-eyes version of the “computer blue” being the featured color. Striking in both digital and physical spaces.
Supporting palette and pattern options With accessibility considered, additional colors were added, with pop colors for sparing use. All type placement is a 3:1 contrast ratio minimum.
Resume, cover letter, and business cards. I keep an ATS friendly resume elsewhere, this version is mostly for myself. Cover letter shares the header but kept largely simple to emphasize the writing.
Photos and treatments Pacific northwest forests, Icelandic countryside, and Japanese coastal roads. Blurred versions to be used as a backdrop treatment.
Type in use Monument Grotesk as a contemporary attention grabber. VCR OSD Mono to emphasize the digital aspect, it’s a little decorative but the wonkiness of a mono font has a certain charm. Helvetica Neue as a safe and readable option for body copy. With Monument Grotesk Mono for the smallest type, to set itself apart from the body copy and tie back to the largest type in use.
Logo and glyphs Not all roads are safe. Antler and cross to be used in areas where the finer detail of the logo is lost.
Primary palette An easier-on-the-eyes version of the “computer blue” being the featured color. Striking in both digital and physical spaces.
Photos and treatments Pacific northwest forests, Icelandic countryside, and Japanese coastal roads. Blurred versions to be used as a backdrop treatment.
Supporting palette and pattern options With accessibility considered, additional colors were added, with pop colors for sparing use. All type placement is a 3:1 contrast ratio minimum.
Type in use Monument Grotesk as a contemporary attention grabber. VCR OSD Mono to emphasize the digital aspect, it’s a little decorative but the wonkiness of a mono font has a certain charm. Helvetica Neue as a safe and readable option for body copy. With Monument Grotesk Mono for the smallest type, to set itself apart from the body copy and tie back to the largest type in use.
Logo and glyphs Not all roads are safe. Antler and cross to be used in areas where the finer detail of the logo is lost.
Resume, cover letter, and business cards. I keep an ATS friendly resume elsewhere, this version is mostly for myself. Cover letter shares the header but kept largely simple to emphasize the writing.

11:09:34