Holiday Collection
Aera
Autumn '23Objective:
The Annual Aera limited edition holiday collection.Process:
Playing off the theme of nature, I landed on the direction of a flat lay of illustrated ingredients intermingling with type, and stars throughout.Tools:
Illustrator, Photoshop, Procreate
Key art assets.Initial directions included the messy flat lay, illustrated indoor spaces in outdoor scenery, and photos overlaid with illustrations.Trio band for fullsize and mini capsules.Additional trio band concepts and directions.