Aera branding

Aera
Autumn '19–'25

Various labels and identities created for new product lines, limited editions, and rebrands.

These are abridged versions of the projects for you busy folks.

Tools: Procreate, Photoshop, Illustrator

Apartment Therapy × Aera

Aera
Summer '24

A collaboration between Apartment Therapy and Aera, a collection of inspired fragrances.

We arrived at a clean set of bold lettered designs with elegant palettes that compliment both the fragrances and the sensibilities of Apartment Therapy.

Tools: Illustrator

Aera Signature Collection '24

Aera
Summer '24

Aera Signature collection rebrand and consolidation.

A significant rebranding effort was tasked over 2024, I was charged with working out the collective fragrance identity. The Aera originals were being brought into a more cohesive space. clean, Simplified type with color pairs to compliment the fragrance.

Tools: Illustrator

Holiday Collection

Aera
Autumn '23

The Annual Aera limited edition holiday collection.

Playing off the theme of nature, I landed on the direction of a flat lay of illustrated ingredients intermingling with type, and stars throughout.

Tools: Illustrator, Photoshop, Procreate

Pumpkin Spice '22

Aera
Autumn '22

Warm pumpkin, sweet cinnamon, nutmeg and comforting vanilla come together to wrap you up in visions of fall.

A more graphical approach to the seasonal favorite, bold colors with a simple handwritten wordmark and playfully illustrated key art.

Tools: Illustrator, Photoshop, Procreate

Wellness Collection

Aera
Winter '22

Scents with Benefits. Improve your mood with fragrances proven to stimulate positive feelings.

A collection emphasizing bright but soft colors with playful names in bold, rounded type.

Tools: Illustrator, Photoshop

Apple Harvest

Aera
Autumn '21

Take a stroll outdoors through a bourgeoning orchard.

A limited edition Autumnal fragrance and collaboration.

Tools: Illustrator, Photoshop

Aera Signature Collection '21

Aera
Summer '21

Aera Signature collection rebrand and consolidation.

Over 2021 Aera went through a major rebrand, everything except the logo changed. I was tasked with leading the retooling of the fragrance labels. After a lot exploration across the other aspects of the brand we landed on a clean, colorful, and playful direction. Large serif type coupled with a loose interpretation of the scent, making an impression with both name and graphic.

Tools: Illustrator, Photoshop

Coconut Paradise

Aera
Summer '21

A sweet escape, inspired by days on the beach.

Tools: Illustrator, Photoshop, Procreate

Cherry Blossom

Aera
Spring '21

Identity for a springtime floral fragrance based on the sakura tree.

Tools: Illustrator, Photoshop, Procreate

Good Riddance Collection

Aera
Winter '20

Identity for a line of odor neutralizing fragrances.

I landed at a simple illustrative style with a rough brush of color just to give them each further identity.

Tools: Illustrator, Procreate

Plume

Prolitec
Autumn '19

Create a large outward facing label for a uniquely shaped capsule diffuser.

I was tasked with exploring and implementing an identity for the Plume diffuser, an exposed capsule diffuser. I opted for a marbled texture, something organic that recolors nicely and contrasts the geometric type.

Tools: Illustrator, Dimension

Hey, I’m Switch Hart

Visuals Designer + Picture Drawer + Capital Letter Disliker + Terminally Online + Probable PNW Cryptid

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Visuals Designer + Picture Drawer +
Capital Letter Disliker + Terminally Online +
Probable PNW Cryptid