To forge a stronger identity I opted to narrow the Aera rainbow into 3 primary colors with a subtle gradient to each, referencing the full spectrum Aera typically uses without fully delving into it. Repetition was key to keeping a cohesive look across the disparate elements featured. Bold text posts coupled with bright, colorful photos to create a playful but expert feeling throughout.

Color Palettes and type in use

Subtly narrowing the band of colors was a big first step toward a more cohesive look. Unifying disparate assets and elements with those colors was the next. While not a “true” primary palette, the “yellow” lets us use white text—the preference—and still be readable.

Posts and story treatments

A simple extension of the gradients and border treatments to fill the additional space, with some mild re-cropping/editing as needed.

Highlight covers

A segmented ring using the three gradients and a recognizable icon in the center, clean and easy to understand.