Switch Hart(?)

ding • Typography • UX • Illustration • UI • Visual Design • Motion • Photography • Weird Online Person • Bran

Hey, I’m Switch

Visuals Designer
picture Drawer
Capital Letter Disliker
Terminally Online
Probable PNW Cryptid

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Aera Branding
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Motion
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Aera Instagram

Aera
Spring '22 – '23

A refresh and unification of the disparate elements of Aera’s brand identity on Instagram.

To forge a stronger identity I opted to narrow the current Aera branding into 3 primary colors with a subtle gradient to each, referencing the full spectrum Aera uses without actually using it. Repetition was key to keeping a cohesive look across the disparate elements featured. Bold text posts coupled with bright, colorful photos to create a playful but expert feeling throughout.

Tools: Illustrator, Photoshop, sketch

Color Palletes and type in use. Subtly narrowing the band of colors was a big first step toward a more cohesive look. Unifying disparate assets and elements with those colors was the next. While not a “true” primary pallette, the “yellow” lets us use white text — the preference — and still be readable.

Posts and story treatments. A simple extension of the gradients and border treatments to fill the additional space, with some mild recropping/editing as needed.

Story Highlights

Highlight covers. A segmented ring using the three gradients and a recognizable icon in the center, clean and easy to understand.

Highlights. Diffusers and sustainability.

Highlights. FAQ and “vs. Plug-Ins” [Value prop].

Highlights. Aera Love [testimonials and articles], App, and “DId you Nose?” [Fragrance trivia].

SEA, WA