Aera branding

Aera
Autumn '19–'25

Various labels and identities created for new product lines, limited editions, and rebrands.

These are abridged versions of the projects for you busy folks.

Tools: Procreate, Photoshop, Illustrator

Apartment Therapy × Aera

Aera
Summer '24

A collaboration between Apartment Therapy and Aera, a collection of inspired fragrances.

We arrived at a clean set of bold lettered designs with elegant palettes that compliment both the fragrances and the sensibilities of Apartment Therapy.

Tools: Illustrator

Aera Signature Collection '24

Aera
Summer '24

Aera Signature collection rebrand and consolidation.

A significant rebranding effort was tasked over 2024, I was charged with working out the collective fragrance identity. The Aera originals were being brought into a more cohesive space. clean, Simplified type with color pairs to compliment the fragrance.

Tools: Illustrator

In Bloom '24

Aera
Spring '24

Joyful florals burst into bloom as the springtime sunshine streams in.

A more crisp and clean take on the spring limited edition.

Tools: Illustrator, Photoshop

Holiday Collection

Aera
Autumn '23

The Annual Aera limited edition holiday collection.

Playing off the theme of nature, I landed on the direction of a flat lay of illustrated ingredients intermingling with type, and stars throughout.

Tools: Illustrator, Photoshop, Procreate

In Bloom '23

Aera
Spring '23

Joyful florals burst into bloom as the springtime sunshine streams in.

A limited edition fragrance for spring. Light and playful.

Tools: Illustrator, Photoshop, Procreate

Pumpkin Spice '22

Aera
Autumn '22

Warm pumpkin, sweet cinnamon, nutmeg and comforting vanilla come together to wrap you up in visions of fall.

A more graphical approach to the seasonal favorite, bold colors with a simple handwritten wordmark and playfully illustrated key art.

Tools: Illustrator, Photoshop, Procreate

Wellness Collection

Aera
Winter '22

Scents with Benefits. Improve your mood with fragrances proven to stimulate positive feelings.

A collection emphasizing bright but soft colors with playful names in bold, rounded type.

Tools: Illustrator, Photoshop

Apple Harvest

Aera
Autumn '21

Take a stroll outdoors through a bourgeoning orchard.

A limited edition Autumnal fragrance and collaboration.

Tools: Illustrator, Photoshop

Aera Signature Collection '21

Aera
Summer '21

Aera Signature collection rebrand and consolidation.

Over 2021 Aera went through a major rebrand, everything except the logo changed. I was tasked with leading the retooling of the fragrance labels. After a lot exploration across the other aspects of the brand we landed on a clean, colorful, and playful direction. Large serif type coupled with a loose interpretation of the scent, making an impression with both name and graphic.

Tools: Illustrator, Photoshop

Coconut Paradise

Aera
Summer '21

A sweet escape, inspired by days on the beach.

Tools: Illustrator, Photoshop, Procreate

Cherry Blossom

Aera
Spring '21

Identity for a springtime floral fragrance based on the sakura tree.

Tools: Illustrator, Photoshop, Procreate

Pumpkin Spice '20

Aera
Autumn '20

A treatment for the autumn classic.

Pumpkin Spice but as an airy, gourmand, and complex rendition.

Tools: Illustrator, Photoshop, Procreate

Good Riddance Collection

Aera
Winter '20

Identity for a line of odor neutralizing fragrances.

I landed at a simple illustrative style with a rough brush of color just to give them each further identity.

Tools: Illustrator, Procreate

Plume

Prolitec
Autumn '19

Create a large outward facing label for a uniquely shaped capsule diffuser.

I was tasked with exploring and implementing an identity for the Plume diffuser, an exposed capsule diffuser. I opted for a marbled texture, something organic that recolors nicely and contrasts the geometric type.

Tools: Illustrator, Dimension

ding • Typography • UX • Illustration • UI • Visual Design • Motion • photography • Weird Online Person • Bran

Hey, I’m Switch

Visuals designer picture drawer Capital letter disliker Terminally online Probable PNW cryptid Short on time? Check out some of my fave projects here

Otherwise you can narrow what you’re looking for here

Branding PrintType Motion Illustration Packaging Game

Branding

Visuals designer
picture drawer
Capital letter disliker
Terminally online
Probable PNW cryptid

Short on time? Check out some of my fave projects here

Branding
Print
Type
Motion
Illustration
Packaging
Game