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Aera Branding
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Aera Signature Collection '24

Aera
Summer '24

Aera Signature collection rebrand and consolidation.

A significant rebranding effort was tasked over 2024, I was charged with working out the collective fragrance identity. The Aera originals were being brought into a more cohesive space. clean, Simplified type with color pairs to compliment the fragrance.

Tools: Illustrator

Core Aera fragrances.

Part of the effort of restructuring the Aera identity included reigning in the designs for its functional fragrances under the same umbrella, they should clearly stand together as Aera fragrances while still maintaining a product line identity.

Classic, mini, go, and box label designs. Colors and type used.

With the simplification of the overall design a stress was put on the importance of color choice, working together with the fragrance team we carefully tailored each color combo to its associated fragrance.

SEA, WA