Apartment Therapy × Aera
Aera
Summer '24Objective:
A collaboration between Apartment Therapy and Aera, a collection of inspired fragrances.Process:
We arrived at a clean set of bold lettered designs with elegant palettes that compliment both the fragrances and the sensibilities of Apartment Therapy.Tools:
Illustrator
Classic, Mini, and box labels. Colors and type in use.Color was an important facet we wanted to get right. The colors needed to mesh well with the Apartment Therapy brand colors, the limited edition mini diffuser colors, and the overall look and feel of the places we were evoking.Various color and design iterations. This was about midway through winnowing colors and options.