Objective:

Coming toward the end of my college career I found a particular aesthetic I enjoyed and cultivated it as my personal branding.

Process:

A neutral palette with teal accents and woodgrain as a background element where applicable. My logo is simply a very stylized version of my initials, something I stumbled across while signing my initials over and over one day. Despite it being my accent color I decided on teal for the logo, with violet shadows to complement it and enhance it's appearance as a continuous stroke.